All guides

A growing library of ad format and app monetization comparisons — in-depth guides alongside shorter quick-reference overviews.

• Full guide

  Interstitial vs Banner Ads

  A head-to-head comparison of interstitial and banner ads covering revenue, UX impact, CTR, and when to use each — plus a hybrid strategy that combines both.

• Rewarded Video vs Interstitial

  Comparing rewarded video and interstitial ad formats for mobile game monetization.

• Native vs Banner Ads

  How native ad placements compare to traditional banners on engagement and revenue.

• Best Formats for Mobile Games

  A breakdown of which ad formats perform best across different mobile game genres.

• Monetize Without Annoying Users

  Balancing ad revenue and user experience in free-to-play and free-to-use apps.

• Strategies for Indie Developers

  Monetization options indie developers can realistically implement without a dedicated ad ops team.

• Ad Mediation Compared

  How the major ad mediation platforms differ on fill rate, eCPM, and ease of integration.

• AdMob vs AppLovin vs Unity

  A side-by-side comparison of three of the most widely used mobile ad networks.

• IAP vs Ads Revenue

  Comparing in-app purchase revenue against ad-based revenue across app categories.

• Subscription vs Ad-Supported

  Weighing recurring subscription revenue against ad-supported free tiers.

• eCPM Guide

  What drives eCPM for mobile ads, and realistic benchmarks by format and geography.

• Frequency Capping

  How to cap ad frequency without leaving revenue on the table.

• Offerwall Ads

  What offerwalls are, how they monetize, and where they fit alongside other ad formats.

• Video vs Display Ads

  Comparing video and static display ad formats for in-app monetization.

• Reduce Ad Fatigue

  Practical tactics for keeping ad experiences fresh and avoiding user burnout.

• App Store Ad Policies

  What the App Store and Google Play allow and disallow for in-app advertising.

• Programmatic Advertising

  How programmatic buying and real-time bidding work for app ad inventory.

• Hybrid Monetization Models

  Combining ads, subscriptions, and in-app purchases into a single monetization stack.

• Viewability & Fill Rate

  What these two metrics measure and why they matter for ad revenue.

• Choosing an Ad Network

  A framework for evaluating ad networks against your app's audience and content type.